Improving Diversity From Strategy To Story
2020 is the year of transformation for racial inequality. Gone are the empty promises of change, replaced by action and purpose. CMOs have a unique opportunity to spearhead change within their industry and the culture, but what does inclusive creativity look like and what does it require? CMOs will discuss how they tell unique stories, diversify their teams, and continuously reinvent and create healthier cultures both inside and outside their brands.
2020 was expected to be the year that promises of the prior decade came to fruition: organizational agility and efficiency, complete digital aptitude, inclusive business strategy, technological overhaul. But the global pandemic and the movement to eradicate racial injustice changed the trajectory, priorities, means and purposes of brands and businesses in an instant. As we move into a new decade and changed world, we will regard how CMOs are charting a course forward, making important management, creative, process, investment, talent and technology decisions to redefine innovation, build for the future and drive growth.