Innovation And Risk-Taking For Omnichannel Marketing
As digital transformation continues to evolve marketing, the pace of innovation and consumer trends has created opportunities for CMOs to navigate and reevaluate what works and what’s relevant. The intersection of marketing and technology has created new frontiers for e-commerce, social media, gaming, artificial intelligence, and new mediums like augmented reality. CMOs will discuss how they’re navigating the changes and ensuring investments are profitable and timely.
2020 was expected to be the year that promises of the prior decade came to fruition: organizational agility and efficiency, complete digital aptitude, inclusive business strategy, technological overhaul. But the global pandemic and the movement to eradicate racial injustice changed the trajectory, priorities, means and purposes of brands and businesses in an instant. As we move into a new decade and changed world, we will regard how CMOs are charting a course forward, making important management, creative, process, investment, talent and technology decisions to redefine innovation, build for the future and drive growth.