Collaborative Marketing: The Future of Internal And External Partnerships
As CMOs increasingly work with their companies’ executive team and across a wide range of external partners, what does leadership and collaboration mean for the role? Top marketers will discuss what’s changed within the C-suite and how they’re navigating work with creative and media-buying agencies, tech vendors, consultancies, other key partners to drive business growth in the current climate.
2020 was expected to be the year that promises of the prior decade came to fruition: organizational agility and efficiency, complete digital aptitude, inclusive business strategy, technological overhaul. But the global pandemic and the movement to eradicate racial injustice changed the trajectory, priorities, means and purposes of brands and businesses in an instant. As we move into a new decade and changed world, we will regard how CMOs are charting a course forward, making important management, creative, process, investment, talent and technology decisions to redefine innovation, build for the future and drive growth.