A World Of Obstacles And Opportunity: Global Marketing In Volatile Times
As the world becomes more interconnected, marketers are taking an increasingly global outlook on their operations. Whether it’s emerging consumer trends, the adoption of new tech, data privacy, brand safety, ad fraud mitigation, cybersecurity, or political discourse, how can marketing teams successfully connect with their target audiences on an international scale? CMOs from around the world will discuss their strategies and what’s top of mind for them and their various markets.
2020 was expected to be the year that promises of the prior decade came to fruition: organizational agility and efficiency, complete digital aptitude, inclusive business strategy, technological overhaul. But the global pandemic and the movement to eradicate racial injustice changed the trajectory, priorities, means and purposes of brands and businesses in an instant. As we move into a new decade and changed world, we will regard how CMOs are charting a course forward, making important management, creative, process, investment, talent and technology decisions to redefine innovation, build for the future and drive growth.