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Ad Age Next: Retail

July 8, 2020 @ 11:00 am - 3:30 pm

With retail sales plunging to record lows—overall sales fell 8.7 percent in March, led by a 50 percent plummet at clothing stores—and high-profile brands already in bankruptcy, the retail industry is more in need of revitalization than ever before.

At Ad Age Next: Retail, we’ll take a look at trends that were already underway well before the pandemic, and explore how COVID-19 has accelerated their progress. Speakers will discuss the Store of the Future, reimagined with touchless interfaces, and the new challenges that come with an e-commerce experience. We’ll look at changes already underway at existing brands, and touch on how consumer behavior will be altered post-coronavirus.

The one-day virtual program will include case studies on brand success during the pandemic, and one-on-ones with brand executives who are leading the charge into the post-coronavirus retail world.

Wednesday, July 8

Live streamed from 11:00 a.m. EDT – 3:30 p.m. EDT from your laptop, phone or other connected device


July 8, 2020
11:00 am - 3:30 pm
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